Once we figure out our indoor aesthetic, we start to think about what’s going to happen in the community—attention-grabbers and interactives that invite the neighborhood into the conversation. An artistic installment at the mall, for example, isn’t just art, but a kerygmatic declaration. It’s preaching!


For a series on human sexuality, we posted street signs around town bearing messages connected to our series. We placed signs saying “love one another” in the parking lot at Target, so next to the handicapped parking space was a space reserved for compassion.


This is step five—determining how we can take our message outside the boundaries of the church, communicating with our city that God is on the move.